Nation Branding and International Politics (häftad, eng)

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

Format	Häftad
Omfång	240 sidor
Språk	Engelska
Förlag	McGill-Queen's University Press
Utgivningsdatum	2023-10-15
ISBN	9780228018919