Marketing and Social Media (häftad, eng)

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Format	Häftad
Omfång	322 sidor
Språk	Engelska
Förlag	Rowman & Littlefield
Utgivningsdatum	2020-12-07
ISBN	9781538142950