A revolutionary approach to rhetoric that asks why audiences need persuading. What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience.
Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
| Format |
Inbunden |
| Omfång |
264 sidor |
| Språk |
Engelska |
| Förlag |
The University of Chicago Press |
| Utgivningsdatum |
2022-12-08 |
| ISBN |
9780226822105 |
