The Pricing Journey (inbunden, eng)

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.

Format	Inbunden
Omfång	240 sidor
Språk	Engelska
Förlag	Stanford University Press
Utgivningsdatum	2015-04-29
ISBN	9780804788748