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Global Strategy (häftad, eng)
The world�s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master princ...
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Produktbeskrivning
The world�s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.
A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).
Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).
Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
| Format | Häftad |
| Omfång | 562 sidor |
| Språk | Engelska |
| Förlag | Cengage Learning, Inc |
| Utgivningsdatum | 2021-01-01 |
| ISBN | 9780357512364 |
Specifikation
Böcker
- Format Häftad
- Antal sidor 562
- Språk Engelska
- Utgivningsdatum 2021-01-01
- ISBN 9780357512364
- Förlag Cengage Learning, Inc
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Specifikation
Böcker
- Format Häftad
- Antal sidor 562
- Språk Engelska
- Utgivningsdatum 2021-01-01
- ISBN 9780357512364
- Förlag Cengage Learning, Inc