Brand Atlas (inbunden, eng)

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

Format	Inbunden
Omfång	144 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2011-04-01
ISBN	9780470433423