Evil by Design (häftad, eng)

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

Format	Häftad
Omfång	320 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2013-07-26
ISBN	9781118422144