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- The Ultimatum of Pleasure (inbunden, eng)
The Ultimatum of Pleasure (inbunden, eng)
This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural developmen...
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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development.
The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
| Format | Inbunden |
| Omfång | 216 sidor |
| Språk | Engelska |
| Förlag | University Press of America |
| Utgivningsdatum | 2017-07-11 |
| ISBN | 9780761869436 |
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Böcker
- Inbunden, 216, Engelska, University Press of America, 2017-07-11, 9780761869436
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