The Ultimatum of Pleasure (inbunden, eng)

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development.

The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

Format	Inbunden
Omfång	216 sidor
Språk	Engelska
Förlag	University Press of America
Utgivningsdatum	2017-07-11
ISBN	9780761869436