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For the Culture (häftad, eng)
<p><b>From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle fo...
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<p><b>From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.<br><br>'Compelling and vivid'</b> <b>– Robert Cialdini, author of <i>Pre-Suasian</i></b><br><br>We all try to influence others in our daily lives.
We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In <i>For the Culture</i>, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.<br><br>With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour.
Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.<br><br><b>Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, <i>For the Culture</i> offers the essential tools for creating lasting engagement and influence.</b><br><br><b>'Some people seem to intuitively ‘get it.’ Most do not.
Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit</b></p>
We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In <i>For the Culture</i>, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.<br><br>With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour.
Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.<br><br><b>Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, <i>For the Culture</i> offers the essential tools for creating lasting engagement and influence.</b><br><br><b>'Some people seem to intuitively ‘get it.’ Most do not.
Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit</b></p>
| Format | Häftad |
| Omfång | 320 sidor |
| Språk | Engelska |
| Förlag | Pan Macmillan |
| Utgivningsdatum | 2024-09-05 |
| ISBN | 9781035020034 |
Specifikation
Böcker
- Häftad, 320, Engelska, Pan Macmillan, 2024-09-05, 9781035020034
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Specifikation
Böcker
- Format Häftad
- Antal sidor 320
- Språk Engelska
- Förlag Pan Macmillan
- Utgivningsdatum 2024-09-05
- ISBN 9781035020034