The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (inbunden, eng)
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful bra...
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Specifikation
Böcker
- Format Inbunden
- Antal sidor 400
- Språk Engelska
- Förlag McGraw-Hill Education - Europe
- Utgivningsdatum 2001-02-16
- ISBN 9780071364157