Strategic Advertising Mechanisms (häftad, eng)

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising Available in English for the first time.

Format	Häftad
Omfång	176 sidor
Språk	Engelska
Förlag	Intellect Books
Utgivningsdatum	2021-12-10
ISBN	9781789384307