Designing Luxury Brands (inbunden, eng)

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Format	Inbunden
Omfång	234 sidor
Språk	Engelska
Förlag	Springer International Publishing AG
Utgivningsdatum	2024-06-28
ISBN	9783031540929