- Hem
- Böcker
- Kurslitteratur
- Övrigt inom kurslitteratur
- Advertising Creative (häftad, eng)
Advertising Creative (häftad, eng)
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key princ...
1 819 kr
Bara 2 kvar
Skickas inom 4 - 5 vardagar
- Fri frakt
Just nu: Fri frakt på alla köp
Snabb leverans
Alltid låga priser
Produktbeskrivning
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.
Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.
Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
| Format | Häftad |
| Omfång | 384 sidor |
| Språk | Engelska |
| Förlag | SAGE Publications Inc |
| Utgivningsdatum | 2022-08-25 |
| ISBN | 9781071846650 |
Specifikation
Böcker
- Format Häftad
- Antal sidor 384
- Språk Engelska
- Förlag Sage publications inc
- Utgivningsdatum 2022-08-25
- ISBN 9781071846650
Leverans
Vi erbjuder flera smidiga leveransalternativ beroende på ditt postnummer, såsom Budbee Box, Early Bird, Instabox och DB Schenker. Vid köp över 399 kr är leveransen kostnadsfri, annars tillkommer en fraktavgift från 39 kr. Välj det alternativ som passar dig bäst för en bekväm leverans.
Betalning
Du kan betala tryggt och enkelt via Avarda med flera alternativ: Swish för snabb betalning, kortbetalning med VISA eller MasterCard, faktura med 30 dagars betalningstid, eller konto för flexibel delbetalning.
Specifikation
Böcker
- Format Häftad
- Antal sidor 384
- Språk Engelska
- Förlag Sage publications inc
- Utgivningsdatum 2022-08-25
- ISBN 9781071846650