The Brand Benefits Playbook (inbunden, eng)

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

Format	Inbunden
Omfång	256 sidor
Språk	Engelska
Förlag	BenBella Books
Utgivningsdatum	2024-03-19
ISBN	9781637745038