In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.
Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and �ebusiness� sectors.
| Format |
Häftad |
| Omfång |
168 sidor |
| Språk |
Engelska |
| Förlag |
Cengage Learning EMEA |
| Utgivningsdatum |
2000-12-21 |
| ISBN |
9781861523778 |
