What Is Strategy and Does It Matter? (häftad, eng)

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.

Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and �ebusiness� sectors.

Format	Häftad
Omfång	168 sidor
Språk	Engelska
Förlag	Cengage Learning EMEA
Utgivningsdatum	2000-12-21
ISBN	9781861523778