An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam''s The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam''s principles into practice with step-by-step guidelines. It''s filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from I can''t draw to Here is the picture I drew that I think will save the world.
The workbook teaches readers how to: ÛImprove their three built-in visual problem solving tools. ÛApply the four-step visual thinking process (look-see-imagine-show) in any business situation. ÛInstantly improve their visual imaginations. ÛLearn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
| Format |
Häftad |
| Omfång |
320 sidor |
| Språk |
Engelska |
| Förlag |
Penguin Putnam Inc |
| Utgivningsdatum |
2009-12-29 |
| ISBN |
9781591843191 |
