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The Ends Game (häftad, eng)
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and serv...
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How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.
The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes)They examine companies such as:
• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin
• Adobe
• Pearson
• And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchasesRevenue models anchored on the ownership of products, they argue, are patently inferior.
The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes)They examine companies such as:
• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin
• Adobe
• Pearson
• And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchasesRevenue models anchored on the ownership of products, they argue, are patently inferior.
| Format | Häftad |
| Omfång | 200 sidor |
| Språk | Engelska |
| Förlag | MIT Press Ltd |
| Utgivningsdatum | 2022-01-11 |
| ISBN | 9780262542777 |
Specifikation
Böcker
- Format Häftad
- Antal sidor 200
- Språk Engelska
- Utgivningsdatum 2022-01-11
- ISBN 9780262542777
- Förlag MIT Press Ltd
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Specifikation
Böcker
- Format Häftad
- Antal sidor 200
- Språk Engelska
- Utgivningsdatum 2022-01-11
- ISBN 9780262542777
- Förlag MIT Press Ltd