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- The Art of SXO (häftad, eng)
The Art of SXO (häftad, eng)
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion R...
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Produktbeskrivning
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It''s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company''s revenueThis guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You''ll Learn
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website''s ranking in SERPs
- Improve a website''s conversion rates
- Grow revenue from organic traffic
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.
| Format | Häftad |
| Omfång | 245 sidor |
| Språk | Engelska |
| Förlag | APress |
| Utgivningsdatum | 2023-05-16 |
| ISBN | 9781484292112 |
Specifikation
Böcker
- Häftad, 245, Engelska, APress, 2023-05-16, 9781484292112
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Specifikation
Böcker
- Format Häftad
- Antal sidor 245
- Språk Engelska
- Förlag APress
- Utgivningsdatum 2023-05-16
- ISBN 9781484292112