The Advertising Effect: How to Change Behaviour (häftad, eng)

Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion) This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.

Format	Häftad
Omfång	240 sidor
Språk	Engelska
Förlag	Oxford University Press Australia
Utgivningsdatum	2014-05-28
ISBN	9780195593921