Strategic Reputation Management (häftad, eng)

In today''s hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectivelyWith a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization''s reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisisIt will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.