Strategic Market Relationships (häftad, eng)

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

Format	Häftad
Omfång	296 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2007-04-13
ISBN	9780470028803