Small Business Management and Entrepreneurship (häftad, eng)

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.

This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

Format	Häftad
Omfång	512 sidor
Språk	Engelska
Förlag	Cengage Learning EMEA
Utgivningsdatum	2021-03-22
ISBN	9781473773899