Positioning for Advantage (inbunden, eng)

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

Format	Inbunden
Omfång	264 sidor
Språk	Engelska
Förlag	Columbia University Press
Utgivningsdatum	2021-09-07
ISBN	9780231189002