Obsessed (inbunden, eng)

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate.

Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today''s customers.

Format	Inbunden
Omfång	240 sidor
Språk	Engelska
Förlag	Penguin Putnam Inc
Utgivningsdatum	2020-06-09
ISBN	9780593084311