Measuring management and the moment of truth : the book about mystery shopping (inbunden, eng)

This book: Welcomes you to the exciting world of mystery shopping, a rapidly growing industry. Teaches you the theory and history of mystery shopping. Shows youbthe practical use of mystery shopping from different persprctives. Helps you avoid problems that can arise when starting and using mystery shopping.

Format	Inbunden
Omfång	248 sidor
Språk	Engelska
Förlag	Better Business Books
Utgivningsdatum	2015-05-13
Medverkande	Veronica B. Karlsson
Medverkande	Tommy Jansson
Medverkande	Harvey Gilbert
ISBN	9789163310461