Marketing the Professional Services Firm (inbunden, eng)

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market New thinking is required.

Format	Inbunden
Omfång	432 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2005-07-28
ISBN	9780470011737