Marketing Research (häftad, eng)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices This text is essential if you?re studying marketing research in any business or marketing course.

Format	Häftad
Omfång	648 sidor
Språk	Engelska
Förlag	Cengage Learning EMEA
Utgivningsdatum	2020-06-18
ISBN	9780170438964