Marketing Concepts and Strategies (häftad, eng)

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy.

Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Format	Häftad
Omfång	832 sidor
Språk	Engelska
Förlag	Cengage Learning EMEA
Utgivningsdatum	2023-01-20
ISBN	9781473778580