Getting Price Right (inbunden, eng)

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.

Format	Inbunden
Omfång	352 sidor
Språk	Engelska
Förlag	Columbia University Press
Utgivningsdatum	2021-10-12
ISBN	9780231190701