Experiential Marketing (inbunden, eng)

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Format	Inbunden
Omfång	224 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2016-06-17
ISBN	9781119145875