Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The
Art of turning an entrepreneurial venture into a success.
The
Science of practice as the heart of starting and running a successful entrepreneurial venture.
The
Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the
art, science, and
process of designing, starting, and managing a small businessThrough its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
| Format |
Häftad |
| Omfång |
736 sidor |
| Språk |
Engelska |
| Förlag |
McGraw-Hill Education |
| Utgivningsdatum |
2021-04-23 |
| ISBN |
9781265071509 |
