Electronic Marketing (häftad, eng)

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Format	Häftad
Omfång	456 sidor
Språk	Engelska
Förlag	Pearson Education Limited
Utgivningsdatum	2003-12-06
ISBN	9780273684763