Effective CRM using Predictive Analytics (inbunden, eng)

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

Format	Inbunden
Omfång	400 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2015-12-25
ISBN	9781119011552