Dealing with Socially Responsible Consumers (inbunden, eng)

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies.

It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

Format	Inbunden
Omfång	564 sidor
Språk	Engelska
Förlag	Springer Verlag, Singapore
Utgivningsdatum	2023-01-02
ISBN	9789811944567