Crossing the Chasm (häftad, eng)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Format	Häftad
Omfång	240 sidor
Språk	Engelska
Förlag	John Wiley and Sons Ltd
Utgivningsdatum	1998-08-01
ISBN	9781841120638