Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE (häftad, eng)

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework.

Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability. 

Format	Häftad
Omfång	864 sidor
Språk	Engelska
Förlag	McGraw-Hill Education
Utgivningsdatum	2024-04-11
ISBN	9781266849466