Business Research Methods (häftad, eng)

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project.

This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Format	Häftad
Omfång	432 sidor
Språk	Engelska
Förlag	Cengage Learning EMEA
Utgivningsdatum	2024-02-02
ISBN	9781473791343