Brand Therapy (häftad, eng)

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plansWritten in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Format	Häftad
Omfång	212 sidor
Språk	Engelska
Förlag	Practical Inspiration Publishing
Utgivningsdatum	2018-01-25
ISBN	9781788600057