Brand Relevance (inbunden, eng)

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

Format	Inbunden
Omfång	400 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	2011-02-15
ISBN	9780470613580