'Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents - enabling them to establish their own company.'Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few.
Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone.
Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups.
Gunter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully.
Featuring practical examples of successful companies, Gunter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
| Format |
Häftad |
| Omfång |
216 sidor |
| Språk |
Engelska |
| Förlag |
World Scientific Publishing Co Pte Ltd |
| Utgivningsdatum |
2018-10-16 |
| ISBN |
9789813235830 |
