Discover a new, strategic brand of corporate communication that cuts through today''s Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation.
With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
| Format |
Häftad |
| Omfång |
288 sidor |
| Språk |
Engelska |
| Förlag |
John Wiley & Sons Inc |
| Utgivningsdatum |
1999-11-22 |
| ISBN |
9780787945503 |
