Beyond Spin (häftad, eng)

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

Format	Häftad
Omfång	288 sidor
Språk	Engelska
Förlag	John Wiley & Sons Inc
Utgivningsdatum	1999-11-22
ISBN	9780787945503