Visual Merchandising (häftad, eng)

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Format	Häftad
Omfång	372 sidor
Språk	Engelska
Förlag	Bocconi University Press
Utgivningsdatum	2018-06-01
ISBN	9788885486416