For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head.
Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
| Format |
Inbunden |
| Omfång |
256 sidor |
| Språk |
Engelska |
| Förlag |
Penguin Putnam Inc |
| Utgivningsdatum |
2022-09-20 |
| ISBN |
9780593538104 |
