- Hem
- Böcker
- Kurslitteratur
- Ekonomi
- Reimagining Operational Excellence (inbunden, eng)
Reimagining Operational Excellence (inbunden, eng)
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations...
269 kr
I lager
Skickas inom 2-3 vardagar
Fri frakt över 299:-
Snabb leverans
Alltid låga priser
Produktbeskrivning
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence.
Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship.
This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence.
Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship.
This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Format | Inbunden |
Omfång | 304 sidor |
Språk | Engelska |
Förlag | John Wiley & Sons Inc |
Utgivningsdatum | 2024-08-06 |
ISBN | 9781394239245 |
Specifikation
Böcker
- Inbunden, 304, Engelska, John Wiley & Sons Inc, 2024-08-06, 9781394239245
Leverans
Vi erbjuder flera smidiga leveransalternativ beroende på ditt postnummer, såsom Budbee Box, Early Bird, Instabox och DB Schenker. Vid köp över 299 kr är leveransen kostnadsfri, annars tillkommer en fraktavgift från 29 kr. Välj det alternativ som passar dig bäst för en bekväm leverans.
Betalning
Du kan betala tryggt och enkelt via Avarda med flera alternativ: Swish för snabb betalning, kortbetalning med VISA eller MasterCard, faktura med 30 dagars betalningstid, eller konto för flexibel delbetalning.
Specifikation
Böcker
- Format Inbunden
- Antal sidor 304
- Språk Engelska
- Förlag John Wiley & Sons Inc
- Utgivningsdatum 2024-08-06
- ISBN 9781394239245