Pattern Breakers (inbunden, eng)

<p><b>'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement<br><br>Based on extensive research and real-world examples, <i>Pattern Breakers </i>upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.</b><br><br><i>Pattern Breakers</i> had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded &mdash; X (formerly Twitter), Twitch, and Okta, for example &mdash; took off, while others, some deemed &ldquo;most likely to succeed,&rdquo; shut their doors despite doing everything right.

Was it dumb luck that separated gold from dross?<br><br>What Maples and Stanford University&rsquo;s Peter Ziebelman discovered contradicts accepted wisdom and upends today&rsquo;s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.<br><br>With intriguing and entertaining storytelling based on a lifetime of experience, <i>Pattern Breakers</i> vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy &mdash; and even idiotic &mdash; end up radically changing how people live.<br><br><b>'An indispenable guide to start-up success' - Safi Bahcall, author of <i>Loonshots</i><br><br>'Reveals how elite founders don't just navigate uncertainty - they harness it to redefine what's possible' - Annie Duke, author of <i>Thinking in Bets</i></b></p>

Format	Inbunden
Omfång	288 sidor
Språk	Engelska
Förlag	Pan Macmillan
Utgivningsdatum	2024-07-18
ISBN	9781035055074