This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients.
The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
| Format |
Häftad |
| Omfång |
140 sidor |
| Språk |
Engelska |
| Förlag |
Springer |
| Utgivningsdatum |
2023-01-05 |
| ISBN |
9783658351878 |
