- Hem
- Böcker
- Kurslitteratur
- Ekonomi
- Kellogg on Marketing (inbunden, eng)
Kellogg on Marketing (inbunden, eng)
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kell...
419 kr
Bara 4 kvar
Skickas inom 2-3 vardagar
- Fri frakt
Fri frakt över 299:-
Snabb leverans
Alltid låga priser
Produktbeskrivning
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brandsStrategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platformsStrategies for crafting a successful cross-platform communications campaignsDiscussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brandsStrategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platformsStrategies for crafting a successful cross-platform communications campaignsDiscussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Format | Inbunden |
Omfång | 432 sidor |
Språk | Engelska |
Förlag | John Wiley & Sons Inc |
Utgivningsdatum | 2023-04-17 |
ISBN | 9781119906247 |
Specifikation
Böcker
- Inbunden, 432, Engelska, John Wiley & Sons Inc, 2023-04-17, 9781119906247
Leverans
Vi erbjuder flera smidiga leveransalternativ beroende på ditt postnummer, såsom Budbee Box, Early Bird, Instabox och DB Schenker. Vid köp över 299 kr är leveransen kostnadsfri, annars tillkommer en fraktavgift från 29 kr. Välj det alternativ som passar dig bäst för en bekväm leverans.
Betalning
Du kan betala tryggt och enkelt via Avarda med flera alternativ: Swish för snabb betalning, kortbetalning med VISA eller MasterCard, faktura med 30 dagars betalningstid, eller konto för flexibel delbetalning.
Specifikation
Böcker
- Format Inbunden
- Antal sidor 432
- Språk Engelska
- Förlag John Wiley & Sons Inc
- Utgivningsdatum 2023-04-17
- ISBN 9781119906247