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Integrated Marketing Communications (häftad, eng)
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framewor...
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Produktbeskrivning
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future.
Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.
Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic.
This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Format | Häftad |
Omfång | 374 sidor |
Språk | Engelska |
Förlag | Springer Nature Switzerland AG |
Utgivningsdatum | 2022-01-04 |
ISBN | 9783030764159 |
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- Häftad, 374, Engelska, Springer Nature Switzerland AG, 2022-01-04, 9783030764159
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