Commodity Branding (häftad, eng)

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

Format	Häftad
Omfång	150 sidor
Språk	Engelska
Förlag	Springer International Publishing AG
Utgivningsdatum	2024-06-22
ISBN	9783031299681