Decoding Logos: From LOGO Design to Branding (häftad, eng)

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get.

A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Format	Häftad
Omfång	260 sidor
Språk	Engelska
Förlag	Hoaki
Utgivningsdatum	2023-01-03
ISBN	9788419220004